Leading from the back Audiobook By Julie Creffield cover art

Leading from the back

How to build a profitable online business without selling out, burning out, or behaving like a dick

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Leading from the back

By: Julie Creffield
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About this listen

 Building a profitable online business as a solopreneur can feel like you are constantly hitting your head against a brick wall. But it doesn't have to. By building an aligned community of like-minded customers, ambassadors and partners you can scale up with more ease, do more with less and ultimately feel less alone.A decade ago when plus size runner Julie Creffield came last in a race little did she know that she would go on to inspire millions of people around the world, and then proceed to use her 20+ years experience as a community engagement expert to empower and upskill thousands of small business owners to build profitable and impactful tribes of their own.If you want to turn browsers into buyers, having a pretty insta account these days is not enough. You have to be taking your followers somewhere worth going, you have to show them who you are and why they should pick you...and seriously folks, it's not about being the prettiest, the smartest, the youngest or even the most successful in your field.We are taught in life that to be a winner you have to come first, you should always strive to be in the top percentile, with only a chosen few suitable for leadership roles and success more generally, but what if we've got it all wrong? What if we all have the ability to lead, but we just need to be able to do it in our own unique way.Leading from the back is a book about how to create change, in your lives and the lives of the people who follow you via your business venture, but without ever having to compromise on your values, your goals, by embodying you most aligned and authentic leadership style, and using that to attract the right people to your work.So, whether you are ready to be A Crusader for what's right, A Teacher of the important stuff you know, or just simply become The Queen of being you, this book will help you become an all round master tribe builder, so that you can create more impact and more income in your business...even if you haven't got all of your shit together.
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