
Iconic
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $17.18
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Scott McKain
-
By:
-
Scott McKain
About this listen
Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time.
What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.
In his new book, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is - and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:
- Go negative for greater success
- Do not “under-promise/over-deliver”
- Quit selling your products and services
Iconic is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.
©2018 Scott McKain (P)2018 Scott McKainListeners also enjoyed...
-
All Business Is Still Show Business
- Create Distinction and Earn Standing Ovations from Customers in a Hyper-Competitive Marketplace
- By: Scott McKain
- Narrated by: Scott McKain
- Length: 5 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.
-
-
Great book!
- By Danielle on 02-01-20
By: Scott McKain
-
7 Tenets of Taxi Terry
- How Every Employee Can Create and Deliver the Ultimate Customer Experience
- By: Scott McKain
- Narrated by: Scott McKain
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.
By: Scott McKain
-
The Power of One More
- The Ultimate Guide to Happiness and Success
- By: Ed Mylett
- Narrated by: Ed Mylett
- Length: 5 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on thirty years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.
-
-
If you love cliches....
- By John H on 08-30-22
By: Ed Mylett
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
-
Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
-
Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
All Business Is Still Show Business
- Create Distinction and Earn Standing Ovations from Customers in a Hyper-Competitive Marketplace
- By: Scott McKain
- Narrated by: Scott McKain
- Length: 5 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.
-
-
Great book!
- By Danielle on 02-01-20
By: Scott McKain
-
7 Tenets of Taxi Terry
- How Every Employee Can Create and Deliver the Ultimate Customer Experience
- By: Scott McKain
- Narrated by: Scott McKain
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.
By: Scott McKain
-
The Power of One More
- The Ultimate Guide to Happiness and Success
- By: Ed Mylett
- Narrated by: Ed Mylett
- Length: 5 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on thirty years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.
-
-
If you love cliches....
- By John H on 08-30-22
By: Ed Mylett
-
Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
-
Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
-
Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
Ninja Selling
- Subtle Skills. Big Results.
- By: Larry Kendall
- Narrated by: Larry Kendall, Brandon Arthur
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients.
-
-
Ready for life change?
- By The1realtor on 04-29-20
By: Larry Kendall
-
Get Out of Your Own Way
- How to Overcome Any Obstacle in Your Life
- By: Larry Winget
- Narrated by: Larry Winget
- Length: 4 hrs and 19 mins
- Original Recording
-
Overall
-
Performance
-
Story
You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
-
-
Was just OK
- By KatieReviewsStuff on 01-30-17
By: Larry Winget
-
Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
-
-
If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
-
Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
-
Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- By: Gino Wickman, Mark C. Winters
- Narrated by: Mark C. Winters
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
-
-
Real world advice
- By Ricci El Idrissi on 09-05-16
By: Gino Wickman, and others
-
#Maxout Your Life
- By: Ed Mylett
- Narrated by: Ed Mylett
- Length: 1 hr and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
A no-nonsense, step-by-step strategy guide to max out your life and become an elite performer! #Maxout Your Life is for those that are serious about achieving their highest levels of life and evolving into the best version of themselves. Become the ultimate and best version of you. The you that you were born to be.
-
-
Can't believe the 4,9 stars average review...
- By Anonymous User on 07-26-22
By: Ed Mylett
-
The Go-Giver, Expanded Edition
- A Little Story About a Powerful Business Idea
- By: Bob Burg, John David Mann
- Narrated by: Bob Burg, John David Mann
- Length: 2 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
-
-
Nice little opener to Amway scam
- By noah britton on 06-20-20
By: Bob Burg, and others
-
Soundtracks
- The Surprising Solution to Overthinking
- By: Jon Acuff
- Narrated by: Jon Acuff
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Overthinking isn't a personality trait. It's the sneakiest form of fear. It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing it. And it's an epidemic. When New York Times best-selling author Jon Acuff changed his life by transforming his overthinking, he wondered if other people might benefit from what he discovered. He commissioned a research study to ask 10,000 people if they struggle with overthinking too, and 99.5 percent said, "Yes!"
-
-
Overthinking: Superpower > Superproblem
- By Marshall Coleman on 04-28-21
By: Jon Acuff
-
The Art of Impossible
- A Peak Performance Primer
- By: Steven Kotler
- Narrated by: Fred Sanders
- Length: 9 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
-
-
The power of this book is IMMENSE. One of a kind.
- By TL on 01-23-21
By: Steven Kotler
-
Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.
-
-
MORE ARTICLE THAN BOOK…
- By NYC on 07-03-22
-
Sales Success
- Motivation from Today’s Top Sales Coaches
- By: Mark Bowser
- Narrated by: Liv Montgomery
- Length: 4 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Come along with master storyteller Mark Bowser as he takes you on a journey of discovering ultimate sales success. In Sales Success, you will meet Digger Jones, the mentor we all wished we had. Follow along as Digger teaches, motivates, and inspires his young protégé from failure to the heights of sales achievement, and how you can apply these lessons to your own sales journey.
By: Mark Bowser
-
What the Heck is EOS?
- A Complete Guide for Employees in Companies Running on EOS
- By: Gino Wickman, Tom Bouwer
- Narrated by: Corey Snow
- Length: 2 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
-
-
Get Ready for a WBOA
- By El Barto on 03-26-21
By: Gino Wickman, and others
What listeners say about Iconic
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Jason Bradshaw
- 10-14-18
Don’t skip this book
Insightful, thought provoking and helpful to take performance to the next level. It will last the test of time and be useful for generations.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Mark Bowser
- 09-08-20
One of the Best Business Books...Ever!!
Scott McKain has done it again! I have known Scott for years. In fact, he is one of my mentors. I trust his insight...and act on it! You should too!
Mark Bowser
Author of “Sales Success” with Zig Ziglar & Scott McKain
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Greg F
- 05-30-23
Worth three laps
This is one of those rare books that is so good one listen is not enough. I did three back to back listens and will surely read again! It’s the kind of book you not only take notes and take action on the lessons learned but it shifts your paradigm and you can’t stop talking about it to others!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Dwayne Long
- 12-22-22
Another A++++++ Book
Scott never fails to deliver amazing, intuitive and informative content to help you be your best. Every book the rice is worth reading, cover to cover, over and over again. My highest recommendations!!!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Rachel
- 10-28-22
I will be listening over and over!
I met Scott McKain in person and to see his voice would be used for the narration of the book was an immediate selling point!
I have experience in the service and healthcare industries and this book was eye-opening on what truly sets businesses (and people) apart from their counterparts. I know it immediately changed how I look at customer service from both sides of the counter.
I will be gifting this book to everyone I know that is starting their own brand or company because Scott McKain understands what it takes to be iconic.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Mike Henry Sr.
- 01-22-19
Challenging, creative, thoughtful
This book will challenge you to think deeply about your organization and your mission. By telling wonderful stories, the author brings you into his thought process and the ideas behind the book. Then he introduces you to individuals and organizations that demonstrate both the positive and the negative of the points he makes. Each of the 5 points of the book are driven home through the same process of using engaging stories to emphasize the key points. There were places where I went back and listened again so I could think more about what was being said.
How you apply the ideas in this book are up to you. But applying them, even in a trial-and-error fashion, will change the way your organization is perceived and the way you interact with your customers, prospects and your team. Striving to be iconic will be good for your organization, whether you achieve that level of distinction or not! Very worthwhile!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- L Jay
- 06-06-19
Kept me from making a huge mistake!
This book came just the right time for my business. It also saved me a ton of money spent on a marketing concept that could have damaged my businesses reputation for years. If you own a business, read Scott’s books.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 06-30-23
Establish yourself as an iconic business
This book is a great example of how a leadership team can turn their company from a great organization to an iconic one. I’ve listen to Scott McCain speak and I’ve met him a couple of times, and he’s a great author and an inspiration to challenging yourself to be different.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- MBD
- 11-28-23
Iconic Book
Love the questions and framework presented I.e, sameness, differentiation distinction, and iconic. A joy to listen to and taking notes as I went through it. Can apply of concepts to my business.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!