I Need That Audiobook By Laurier Mandin cover art

I Need That

Creating and Marketing Products People Are Compelled to Buy

 Preview
Get this deal Try for $0.00
Offer ends April 30, 2025 at 11:59PM PT.
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

I Need That

By: Laurier Mandin
Narrated by: Dean Wendt
Get this deal Try for $0.00

$14.95/mo. after 3 months. Offer ends April 30, 2025 11:59PM PT. Cancel anytime.

$14.95/month after 30 days. Cancel anytime.

Buy for $19.95

Buy for $19.95

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Unlock the secrets to creating products people can’t resist.

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

This game-changing guide shows you how to:

• Tap into the most powerful human needs to drive product development

• Use behavioral psychology to turn casual shoppers into passionate buyers

• Avoid the pitfalls that doom most new products to failure

• Future-proof your business by capitalizing on emerging needs

Each chapter concludes with practical, easy-to-implement actions you can take immediately to improve your product’s chances of success.

Packed with actionable strategies and real-world examples and engagingly read by Radio Disney DJ and voice actor Dean Wendt, this book is your roadmap to creating products that fly off the shelves.

Whether you're a startup founder, product manager, or CMO, “I Need That” will transform how you approach product creation and marketing. Make your product the one they can’t live without. For stronger sales, glowing reviews, and loyal customers, it all starts here.

©2024 Laurier Mandin (P)2024 Laurier Mandin E-Commerce Marketing Marketing & Sales Business
adbl_web_global_use_to_activate_webcro768_stickypopup

What listeners say about I Need That

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jeremy

actionable and real world examples

I really loved the real world examples and the actionable advice in this book

you could tell this was written by someone who has been in the trenches for many years

lots of great takeaways in this book that I can use in my business

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!