Are you a struggling agency owner? Brand new to the industry or thinking about starting from scratch? This audiobook is a process-focused audiobook that is engaging and easy to follow. I wrote this to be heard in a single sitting and easily adaptable for a broker or agent. Topics discussed: marketing, selling, prospecting, script building, different types of agency models, and other important topics for agencies.

In this landmark book, author Tony Caldwell takes you step-by-step through the thinking, mindset, skill sets, and checklists you need to launch and successfully operate an independent insurance agency. Utilizing his proven method, he not only challenges you to dream your vision so well you can articulate it, but he also provides the practical tools and expertise to help you grow while avoiding common pitfalls. Done the right way, your business will grow into a noble endeavor to benefit your community.

When a marketing rep comes into your office or someone from the management team and tells you to "sell the value", how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that’s something an expensive company would say or an overpriced company, because what else could they say?

Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems, and techniques that have helped me in my career. Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way?

Struggling to turn your agency into a business? This book was written for agents by an agent and with a slightly more academic slant than my other sales books. Most of this information is grounded in practical trial and error and backed by data and proven methodologies. I wrote this audiobook not for fun or for my health. I wrote this book out of necessity to transform my own insurance agency into an actual business. When I first applied for a small business loan through the EDC, I got an education really quick as to what I didn't know about what I didn't know.

If you're having a hard time selling insurance based on value and keep getting price objections, then this guide might be what you have been looking for. Methods, rebuttals, tips, and techniques have been detailed out to help, and answers to a lot of common questions are available in this guide.

Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

In this second edition to How to Sell Indexed Universal Life Insurance, you'll find additional content, new systems, and easy explanations to help you understand how to potentially increase your IUL sales. If you're interested in learning more about indexed universal life insurance, give it a listen.

In this engaging practical audiobook I have put together some of the best practices I have learned during my time in the insurance industry. I've been a producer, agency owner, independent broker, securities principal, and consultant. Like all my books, this one is meant to be digested in a single sitting with no fluff. This audiobook focuses on the process with tips and tricks that I have learned.

Looking for some new life insurance sales insights? Struggling to move the dial on your sales? Find yourself on cruise control? Phone not ringing? In this second edition, I've packed new tricks, tips, and strategies to help you do just that...move the dial on your life business. Selling isn't easy, especially now in this time of hyper competition and insure-tech.

Highly recommended by Dr. Robert Hartwig, President of the Insurance Information Institute, and Michael Gerber, author of the E-Myth books, this audiobook provides a complete system to develop, manage, and grow a successful insurance business. It contains everything you need including a personality assessment to determine if this business is right for you, licensing guidelines, a business plan, employee contracts, an employee handbook, business forms, and more.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

In the new world of instant decisions, we need to master the words and phrases to successfully move our potential clients to lifelong clients. Easy...when we can read their minds and service their needs immediately. Can we master these new words, phrases, and five questions quickly? Of course we can, and this audiobook shows us how.

America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.