In his 1974 classic, Zen and the Art of Motorcycle Maintenance, author Persig describes a condition he calls “stuckness,” a place where things break down and we are at our wits’ end to find solutions. Persig encourages us to get unstuck by moving from the familiar to the unfamiliar that leads us to resolve the problems we are facing.

Imagine discovering a secret that catapults you to the life you always wished you’d have, one that’s abundantly rich and rewarding in every facet. That solution exists. In fact, it exists today, this very moment - in your own mind! Every person walking this planet carries this key, but few know how to plumb their mind’s depths to excavate a more rewarding life for themselves. That’s where Bob Proctor comes in.

Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires.

The most outstanding benefit that you will receive from studying and applying the information in this book is that you will change what you believe you can do. Your belief about yourself will grow and that is huge. Back in 1900, William James (Harvard) said, “Believe and your belief will create the fact.” This is what enabled Kathleen Cameron to make an immediate shift in her income from average to millions. Study this. Now you can too.

Bob Proctor is known throughout the personal development world as the master thinker. When it comes to systematizing life, no one else comes close. He is simply the best. Bob Proctor collects thoughts and strings them together in exquisite arrays; one thought leading logically to the next until a whole method has been constructed. In Born Rich, Bob Proctor has done it again, this time taking you step by step to the surprising discovery that success is not always reaching out for something that you don’t have but rather only reaching over and rearranging the pieces that are already there.