
Hook Point
How to Stand Out in a 3-Second World
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Narrated by:
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Brendan Kane
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By:
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Brendan Kane
About this listen
Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.
There are more than 60 billion messages shared on digital platforms each day, and the average person is exposed to between 4,000 to 10,000 ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.
Luckily, Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.
©2020 Brendan Kane (P)2020 Waterside Productions, Inc.Listeners also enjoyed...
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Critic reviews
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!” (LaLa Anthony, New York Times best-selling author, businesswoman, producer, and actress)
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.” (Geyer Kosinski, chairman and CEO of Media Talent Group)
“There is a small window to capture your audience’s attention today. Brendan’s book is a must-read to refocus your acquisition strategy on quality as opposed to quantity.” (Faisel Durrani, former GM/EVP of Def Jam Recordings and president of Marketing Live Nation)
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Story
Communication should be clear and concise, and we should get to the point quickly. The problem is we don’t always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines? This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into 60 seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems.
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SuCh an Awesome & Helpful read
- By deedee on 08-05-22
By: Chris Fenning
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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It’s a book not you AI advert
- By Joshua Trimm on 03-20-25
By: Donald Miller
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Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- By: Jeb Blount, Mark Hunter - foreword by
- Narrated by: Jeb Blount
- Length: 5 hrs and 53 mins
- Unabridged
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Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
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A Chapter In Fanatical Prospecting
- By Tshepo on 05-22-20
By: Jeb Blount, and others
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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You're Invited
- The Art and Science of Connection, Trust, and Belonging
- By: Jon Levy
- Narrated by: Jon Levy
- Length: 7 hrs and 33 mins
- Unabridged
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Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
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You’re invited...if you’re liberal
- By Anonymous on 05-19-21
By: Jon Levy
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How to Shoot Video That Doesn't Suck
- Advice to Make Any Amateur Look Like a Pro
- By: Steve Stockman
- Narrated by: Steve Stockman
- Length: 6 hrs and 30 mins
- Unabridged
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How to Shoot Video That Doesn't Suck is a quick and easy guide that will make your video better instantly - whether you hear it cover to cover or just listen to a few chapters.
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Excellent!
- By Buyer on 02-14-14
By: Steve Stockman
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Unbreakable
- How I Turned My Depression and Anxiety Into Motivation and You Can Too
- By: Jay Glazer
- Narrated by: Jay Glazer
- Length: 6 hrs and 43 mins
- Unabridged
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In Unbreakable, Jay Glazer talks directly to you, his teammates, and shares his truth. All the success from his screeching-and-swerving joy ride through professional football, the media, the MMA fighting world, Hollywood, the military-warrior community, comes with a side of relentless depression and anxiety. Living in the gray, as Jay calls it, is just a constant for him.
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Not what I expected
- By Paper Lady on 02-23-22
By: Jay Glazer
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Good Chemistry
- The Science of Connection, from Soul to Psychedelics
- By: Julie Holland
- Narrated by: Jean Ann Douglass
- Length: 9 hrs and 16 mins
- Unabridged
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We can find oneness in meditation, in community, or in awe at the beauty around us. Another option: psychedelic medicines that can catalyze a connection with the self, with nature, or the cosmos. Good Chemistry points us on the right path to forging true and deeper attachments with our own souls, to one another, and even to our planet, helping us heal ourselves and our world.
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Not much new here
- By Suz on 06-24-20
By: Julie Holland
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Outbounding
- Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
- By: William Miller
- Narrated by: Mike Terry
- Length: 7 hrs and 5 mins
- Unabridged
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Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.
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Very good book
- By Alisha D. on 03-14-21
By: William Miller
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1000 Social Media Marketing Tricks
- Viral Advertising and Personal Brand Secrets to Grow Your Business with YouTube, Facebook, Instagram - Become an Influencer with Over One Million Followers
- By: Gary K. Clark
- Narrated by: Maurice Portman
- Length: 3 hrs and 17 mins
- Unabridged
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Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!
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Basic knowledge known to everyone..
- By Amazon Customer on 04-26-19
By: Gary K. Clark
Why I’m writing this review:
If you’re short on time, this is the book for you. If you want to be of better service to your customers/clients, this book is for you.
I am taking the time to write this review because I have received a ton of value from listening to Hook Point by Brendan Kane.
It took me about 48 hours to listen to this audiobook from beginning to end while getting everything else I need done for my business & personal life.
The key highlights for me are time & flexibility. I live a very active life and the audiobook version made it super easy to listen to key points in this book while at the gym, cooking, driving & taking care of business.
I now have the framework to practice and create better hook points for my film & video production business.
I leave you, the reader, with one of my favorite valuable quotes from the book:
Legendary copywriter, Ernest Lupinacci, is a believer of -
“People don’t buy what you make, they buy what you believe.”
Read This Or Die
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Stop saying your website links
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3 Second Results
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Great book for content driven marketing
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must for all presenters
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Best ever
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You just have to endure constant repetition of the authors background and connections.
Be prepared to hear endless references to the authors website and services that he offers.
Overall I recommend the book, it was just ironic that the author references how people don't like being sold to, while trying to sell you on his services.
A Glorified Advertisement with nuggets of valuable information.
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What annoys me though and why I am leaving a bad review is the author mentions his website every 5 minutes (I am not exaggerating here). And he doesn't simply mention, he spells it even the www of the website. Halfway through the book it just gets unbearable.
Ok read, obnoxious website plugs
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overall the book was good but not great
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Clearly a bright, successful guy
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