Why do some financial decisions seem simple while others leave us paralyzed? Between intense emotions and the pursuit of logic, our financial choices reveal much about who we are and how we handle uncertainty.

This book dives into the universe of financial decision-making, uncovering how emotions and rationality coexist, clash, and shape the destiny of our finances. Combining insights from behavioral finance, neuroscience, and psychology, it offers practical tools to balance emotions and make more conscious and well-founded decisions.

With real case studies, practical tools, and in-depth analysis, this work is essential for anyone looking to transform their relationship with money and learn to navigate the complexities of financial choices with confidence and balance.

You will learn to:

• Identify and manage the emotions that influence financial decisions, such as fear, guilt, optimism, and anxiety.
• Recognize cognitive biases, such as present bias, anchoring, and herd behavior, and how to avoid them.
• Develop rational financial planning by balancing immediate needs and long-term goals.
• Apply practical strategies for major financial decisions, such as buying property, investments, and retirement.
• Reflect on your financial habits and create a continuous learning system to improve your choices.