The first body art performer, as well as the first professional bodybuilder, was the showman Eugene Sandow (1867-1925). Though Sandow’s heyday occurred before the birth of the Modern Movement, there are compelling reasons for giving the primacy to him. Sandow, born Friedrich Wilhelm Müller in Prussia in 1867, left his native country in 1885 in order to avoid military service and first appeared on the London stage in 1885. His real celebrity began when the American impresario Florenz Ziegfield hired him to appear at the 1893 World’s Columbian Exhibition in Chicago.

We live in a culture of casual certitude. This has always been the case, no matter how often that certainty has failed. Though no generation believes there's nothing left to learn, every generation unconsciously assumes that what has already been defined and accepted is (probably) pretty close to how reality will be viewed in perpetuity. And then, of course, time passes. Ideas shift. Opinions invert. What once seemed reasonable eventually becomes absurd, replaced by modern perspectives that feel even more irrefutable and secure - until, of course, they don't.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

In honor of the 50th anniversary of C. S. Lewis' death, celebrated Oxford don Dr. Alister McGrath presents us with a compelling and definitive portrait of the life of C. S. Lewis, the author of the well-known Narnia series. For more than half a century, C. S. Lewis’ Narnia series has captured the imaginations of millions. In C. S. Lewis - A Life, Dr. Alister McGrath recounts the unlikely path of this Oxford don, who spent his days teaching English literature to the brightest students in the world and his spare time writing.

In this collection of essays, Walter Isaacson reflects on the lessons to be learned from Benjamin Franklin, Albert Einstein, Bill Gates, Henry Kissinger, Ronald Reagan and Mikhail Gorbachev, Hillary Clinton and Bill Clinton, and various other interesting characters he has chronicled as a biographer and journalist. The people he writes about have an awesome intelligence, in most cases, but that is not the secret of their success.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

Ayn Rand is the author of two phenomenally best-selling ideological novels, The Fountainhead and Atlas Shrugged, which have sold over 12 million copies in the United States alone. Through them, she built a right-wing cult following in the late 1950s and became the guiding light of Libertarianism and of White House economic policy in the 1960s and '70s. Her defenses of radical individualism and of selfishness as a "capitalist virtue" have permanently altered the American cultural landscape.

For nearly two centuries, the authorship of William Shakespeare's plays has been challenged by writers and artists as diverse as Sigmund Freud, Mark Twain, Henry James, Helen Keller, Orson Welles, Malcolm X, and Sir Derek Jacobi. How could a young man from rural Warwickshire, lacking a university education, write some of the greatest works in the English language?

The Austrian School is in the news as never before. It is discussed on business pages, in academic journals, and in speeches by public figures. At long last, there is a brilliant and engaging guide to the history, ideas, and institutions of the Austrian School of economics. It is written by two Austrian intellectuals who have gone to the sources themselves to provide a completely new look at the tradition and what it means for the future.

The Stephen King Companion is an authoritative look at horror author King's personal life and professional career, from Carrie to The Bazaar of Bad Dreams. King expert George Beahm, who has published extensively about Maine's main author, is your seasoned guide to the imaginative world of Stephen King, covering his varied and prodigious output: juvenalia, short fiction, limited edition books, best-selling novels, and film adaptations.

Here is the final book of unparalleled historian Tony Judt. Where Judt’s masterpiece Postwar redefined the history of modern Europe by uniting the stories of its eastern and western halves, Thinking the Twentieth Century unites the century’s conflicted intellectual history into a single soaring narrative. The 20th century comes to life as the age of ideas - a time when, for good or for ill, the thoughts of the few reigned over the lives of the many.

First published in 1973, this is a study of the force of photographic images, which are continually inserted between experience and reality. When anything can be photographed, and photography has destroyed the boundaries and definitions of art, a viewer can approach a photograph freely, with no expectations of discovering what it means. This collection of six lucid and invigorating essays, with the most famous being "In Plato's Cave", make up a deep exploration of how the image has affected society.

In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind: a set of 10 carefully designed inkblots. For years he had grappled with the theories of Freud and Jung while also absorbing the aesthetic movements of the day, from futurism to dadaism. A visual artist himself, Rorschach had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see.

J. M. W. Turner is one of the most important figures in Western art, and his visionary work paved the way for a revolution in landscape painting. Over the course of his lifetime, Turner strove to liberate painting from an antiquated system of patronage. Bringing a new level of expression and color to his canvases, he paved the way for the modern artist.

In 2010 Clive James was diagnosed with terminal leukemia. Deciding that "if you don't know the exact moment when the lights will go out, you might as well read until they do", James moved his library to his house in Cambridge, where he would "live, read, and perhaps even write". James is the award-winning author of dozens of works of literary criticism, poetry, and history, and this volume contains his reflections on what may well be his last reading list.