Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.

Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents “a little extra” whereas the goldfish stands for “differentiation.” A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.

For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.

You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.

In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more. While you can listen to this book in one sitting, you'll use it as a reference for decades.

In Boundaries for Leaders, Dr. Henry Cloud gives leaders the tools and techniques they need to achieve the performance they desire - in their organizations and in themselves. Drawing on the latest findings from neuroscience, Dr. Cloud shows why it's critical for leaders to set the conditions that make people's brains perform at their highest levels. How do great leaders do this? One way is through the creation of "boundaries" - structures that determine what will exist and what will not.

Today’s organizations are packed full of experts in every area from marketing to sales to IT. Many of these people are also leaders, heading teams or departments. They lead because they know more than the rest of their group. They are followed because of their credibility as experts. Yet, the toughest transition in business comes when expert leaders are asked to move beyond their expertise and lead a larger group. In Wanda Wallace’s experience, this move - from expert to spanning leader - requires a new mind-set about how to lead.

Mental toughness is your ability to posturize scenario. It is often referred to as one of the most important psychological attributes underpinning people's success. It is necessary for parents, entrepreneurs, business managers, and even the medical workers. Successful people always have a strong attitude to all their surrounding things that help them achieve their desired goals without obstacles. The mentally strong people always lead in their workplaces, families, and friends.

Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you're a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of connections to fuel personal growth and minimize toxic associations and their effects.

Former Wall Street executive Marisa Santoro spent years navigating trading floors in an abrasive male-dominated industry and field, where she learned from experience that the key to leadership success is self-trust. Now, in Own Your Authority, she shares her hard-won secrets to being a resilient leader. Santoro lays out a step-by-step blueprint for building the confidence you need at any stage of your career, whether you are an executive, a mid-career senior professional, an emerging leader, or consultant.

Wondering why the pay gap exists? Unfortunately, as a woman, you have to ask for money in a very specific way. So as to avoid the social backlash. But it’s ok to be afraid but just start negotiating. This book has a beginner-friendly yet extremely effective negotiation tactic that you can use from day 1, even if you’ve never negotiated before in your life, or even if you’re an introvert.

Your playbook for building a team that everyone wants to be on.We all want to lead a team with an inspiring culture - the team that every employee would love to join. When you lead this team, you attract the best talent, get top-producing results and grow individual contributors into future leaders.

Leadership, Motivation & Mentoring: 28 Day Boot Camp for New Managers is a true fountain of knowledge for any new or seasoned manager or aspiring leader. This go-to resource teaches first-time managers everything they need to know to tackle challenges and take on new and unique responsibilities. The information is given in easy bite-sized chunks by the author, Tony Ortega, who has 30 years of experience of leading teams at all levels within global organizations. This is a trusted reference guide that will guide you through the maze of the first month of leading your new team.

Co-Active Coaching offers current and aspiring coaches, leaders and managers in organisations and anyone wanting to strengthen interpersonal relationships, a practical, yet transformative communication process called the Co-Active Model. Since its creation by the authors more than 25 years ago, the Co-Active Model and the book have formed the foundation of the authors' six-part coach training program delivered globally to tens of thousands of individuals each year through the authors' training institute, CTI.