On this episode of BizBlend, host Sana sits down with bestselling author and founder David Goldstein to unpack why 91% of businesses fail—and what the successful 9% do differently. David shares tactical, no-fluff strategies from his book The 9% Club, including his STEER framework and the importance of execution, revenue quality, and strategic focus. This is a grounded, real-talk episode for founders who are overwhelmed, burning out, or unsure if their hustle is actually building something meaningful.

About the Guest: David Goldstein is a serial entrepreneur, leadership mentor, and the bestselling author of The 9% Club. With over 20 years of hands-on experience, David is known for helping founders build scalable, revenue-generating businesses while avoiding common pitfalls. His mission includes supporting homeless veterans through proceeds from his book and building a values-driven community for founders via the 9Percenter platform.

Key Takeaways:

• 91% of businesses fail—not just due to poor ideas, but because of poor execution.

• The STEER framework (Strategy, Tactics, Execution, Evaluation, Reporting) helps teams focus, measure, and course-correct.

• Hustle is not a substitute for structure. Founders must learn leadership or hire it.

• Progress is about results, not busywork—track what moves the needle.

• Sustainable success requires feedback loops, strategy-driven actions, and accountability.

Connect with David Goldstein: Website & Resources: www.9percenter.com Get the book The 9% Club and join the $9/month founder community supporting homeless veterans and business growth.

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