• Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table

  • Apr 25 2025
  • Length: 33 mins
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Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table

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  • SHOW ME THE MONEY? Not if you're a woman in HealthTech.Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions.I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. But like so many underrepresented founders, she’s still fighting for investor attention, burning time and energy trying to explain her impact to the wrong rooms.Here’s what most founders don’t hear enough:It’s not your pitch—it’s the positioning.And you don’t need to fix yourself—you need a GPS for a system that was never built for you.This episode is your wake-up call if:You’re stuck in the endless pitch cycleYou’ve got traction, but investors still don’t “get it”You’re overextended, doing everything, and seeing little progressLet’s stop asking for permission and start building stages designed for us. It’s not about working harder—it’s about aligning smarter.What You’ll LearnWhy brilliant products and polished pitches still don’t close fundingThe hidden roadblocks women and underrepresented founders face in healthcareHow to position your innovation in a system designed to overlook youWhat “strategic alignment” really means—and how to use it to scale fasterThe story behind the creation of the HealthTech Showdown and why it mattersTimestamps:00:00:00 - VC Funding Gap: Building Your Own Stage00:02:11 - Founder Story: Wake Up Call00:05:37 - Founder Story: Pitch Misalignment00:09:14 - Four Hidden Struggles for Underrepresented Founders00:13:41 - Systemic Bias resulting to the Network Gap00:14:51 - Strategy #1: Strategic Positioning for Funding and Growth00:16:57 - Aspivix Case Study: Tailoring the Pitch to the Audience00:19:09 - Strategy #2: Having Dialogue with Investors00:19:43 - Strategy #3: Create a Understandable Framework00:20:49 - HealthTech Showdown: A Strategic Alternative to Traditional Pitching00:25:58 - Practical Steps for Founders to Succeed00:28:37 - HealthTech Showdown workshop: Mayra’s Testimonial𝑶𝒕𝒉𝒆𝒓 𝑬𝒑𝒊𝒔𝒐𝒅𝒆𝒔 𝒀𝒐𝒖 𝑾𝒐𝒖𝒍𝒅 𝑬𝒏𝒋𝒐𝒚:Ep 125: The Hidden Battle Every HealthTech Innovator Must Fight Why your idea alone isn’t enough—real talk on strategic fit, market entry, and surviving gatekeepers. https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=cWqIOVqXQ5uoY15umVU%2Frw%3D%3D Ep 148: Your Tech Isn’t Failing—Your Compliance Strategy Is A deep dive into what happens after the pitch—how founders fail or succeed based on team alignment and integration strategy. https://podcasts.apple.com/us/podcast/ e148-why-investors-dont-get-your-pitch-and-how-to-fix/id1520028468?i=1000701186098 Ep 16 with Uwe Dockhorn: create your ultimate anti burnout strategy for your family's sake https://podcasts.apple.com/us/podcast/create-your-ultimate-anti-burnout-system-for-your-loved/id1520028468?i=1000642471571 E140 | The Rise of FemTech: Breaking Barrier From Lab To Market https://podcasts.apple.com/us/podcast/e140-the-rise-of-femtech-breaking-barrier-from-lab-to-market/id1520028468?i=1000686741508 Resources Mentioned:Apply to pitch on HealthTech Showdown: PulsePointPath.com/ShowdownImpact Quotient Quiz: Are you scaling impact or just staying busy? ImpactQuotientQuiz.comListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!
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