Lessons Learned by Salesman
TIMELESS TRUTHS FOR SELLING SMARTER, LIVING BETTER, AND WINNING WITH
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Lessons Learned by Salesman
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Narrated by:
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Virtual Voice
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By:
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Owen Parr
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
Modern Sales. Old-School Values.
Whether you're new to sales, stuck in a rut, or simply tired of outdated tactics that don’t reflect who you are, this book is your starter match—the spark to ignite a fulfilling, client-first sales career.
Written by seasoned financial professional and crime novelist Owen Parr, Lessons Learned by a Salesman blends real-world stories, timeless principles, and modern techniques to help you:
✅ Build trust that leads to long-term clients
✅ Master time-tested sales rules that still work
✅ Use tools like AIDA, power blocking, and digital outreach effectively
✅ Handle rejection, doubt, and dry spells like a pro
✅ Add authentic value—and become someone clients remember, refer, and rely on
Forget the gimmicks. This isn’t about scripts or closing tricks. It’s about becoming the kind of person people want to buy from—and buy from again.
Whether you're a financial advisor, realtor, consultant, or entrepreneur, this is your no-BS, highly practical guide to doing sales the right way.
“Sales isn’t just about making money. It’s about making moments that matter.” — Owen Parr
Table on Contents
CHAPTER ONE
Why I Wrote This Book & Why You Should Read It
CHAPTER 2
Overcoming the Fear of Rejection (Yes, Even Yours)
CHAPTER 3
Who’s Your Lee Iacocca? (And Why He’s Not as Scary as You Think)
CHAPTER 4
Time Management: ITA-BUTAS, IN-GOI, and Why Fax Machines Were the Devil
CHAPTER 5
Power-Blocking, Goal-Stacking, and Other Sales Superpowers
CHAPTER 6
Sales: It's Not a Dirty Word
CHAPTER SEVEN
MARKETING: BE SEEN, BE HEARD, BE VALUED
CHAPTER EIGHT
The End… and Your Beginning
CHAPTER NINE
Twenty Rules to Sell By—and Live By
CHAPTER TEN
The industry where the most people are employed in sales today is:
CHAPTER ELEVEN
Introduction: Four Industries, One Core Truth
CHAPTER TWELVE
Medical Device & Pharma Sales: Where Expertise Meets Access
CHAPTER THIRTEEN
Financial Advisors: Selling Trust in a World of Uncertainty
CHAPTER FOURTEEN
B2B Sales: Selling the Invisible, Solving the Complex
CHAPTER FIFTEEN
Real Estate Sales — Today
CHAPTER SIXTEEN
Retail Sales: Where Relationships Are the Real Product
Whether you’re making cold calls, closing a seven-figure account, selling condos by the beach, or suits off the rack...
Remember: Sales is one of the few careers where you can work like a maniac and still feel like you own your time.
You get to create, to build, to connect—and if you play it right, to retire with stories, not regrets.
Now go out there.
Shake hands.
Solve problems.
Sell something.
And enjoy every bit of freedom and fulfillment this crazy, wonderful industry can offer.
Because no matter what the AI says…
People still buy from people they like, trust, and remember.
So be that person.
Thanks again for reading. Now go make something happen.
—Owen
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