
Authority Marketing
How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
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Narrated by:
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Adam Witty
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Rusty Shelton
About this listen
Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this groundbreaking book!
Are you the authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn’t just happen. Authority is built through a systematic process called the "Authority Marketing System". But how can you make this shift in an environment that is noisier and more crowded than ever before?
If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing, and you want to grow your business and make a bigger impact, this book will teach you how to use the "Authority Marketing System" to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible authority.
In this book, you will learn:
- What "Authority Marketing" is and how to use it to grow your business
- The seven pillars of "Authority Marketing"
- How others have used "Authority Marketing" to create unimaginable success
- Why thought leadership is your most important secret weapon
"Authority Marketing" isn’t about ego or attention. It’s about accelerating the speed of trust, so you are viewed not as an expert with something to sell but as a thought leader with important insight to teach. Start growing your authority today!
©2018 Adam Witty and Rusty Shelton (P)2018 Adam Witty and Rusty SheltonListeners also enjoyed...
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Decent read
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Overall
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Performance
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Story
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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Politically Charged + Trump Supporter
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Superfans
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Overall
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Performance
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Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Big Meh
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The Ultimate Sales Letter, 4th Edition
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Overall
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Performance
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Story
In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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king of the Pitchman
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By: Dan S. Kennedy
What listeners say about Authority Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Roger Swanson
- 12-03-18
This is a must-read before you write your ebook
I found this book to be an easy read or in audibles case easy listen. I would highly recommend you add this to your quiver of books it's very insightful, very informative with some simple how to checks for your personal branding progress. A great resource with lots of reference material. I would highly recommend you read this now.
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- Max
- 05-20-20
Great information
Shifted my perspective for this day & age of marketing. Now I have some work to do! Much appreciated.
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