Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Fleetwood Mac's classic 1977 Rumours album topped the Billboard 200 for 31 weeks and won the Album of the Year Grammy. More recently, Rolling Stone named it the 25th greatest album of all time and the hit TV series Glee devoted an entire episode to songs from Rumours, introducing it to a new generation. Now, for the first time, Ken Caillat, the album's co-producer, tells the full story of what really went into making Rumours.

Mark Devlin is a long-standing DJ and music journalist. Musical Truth is the culmination of his five years of research into the true nature of the industry and its objectives - from dark occult rituals, to mind-controlled artists, and all points in between. The book shows how these agendas fit into the much wider picture of what’s really going on in the world, and - crucially - how the power lies with us to bring it to an end."

The inspiration for the major motion picture Priscilla directed by Sofia Coppola, this New York Times best seller reveals the intimate story of Elvis Presley and Priscilla Presley, told by the woman who lived it.

At age four, Molly Shannon’s world was shattered when she lost her mother, baby sister, and cousin in a car accident with her father at the wheel. Held together by her tender and complicated relationship with her grieving father, Molly was raised in a permissive household where her gift for improvising and role-playing blossomed alongside the fearlessness that would lead her to become a celebrated actress.

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

Mike Pence spent more hours in the Oval Office than any of his predecessors. On the surface, the affable evangelical Christian from a gas-station-owning family in Indiana wouldn’t seem to have much in common with a brash real estate mogul from New York. But the unlikely duo formed a tight bond. So Help Me God is the chronicle of the events and people who forged Mike Pence’s character. This is the inside story of the Trump administration by its second highest official—what he said to the president and how he was tested.

The outspoken actress, talk show host, and reality television star offers up a no-holds-barred memoir, including an eye-opening insider account of her tumultuous and heart-wrenching 30-year-plus association with the Church of Scientology.

In Still Alright, Kenny Loggins gives fans a candid and entertaining perspective on his life and career as one of the most noteworthy musicians of the 1970s and ’80s. He provides an abundance of compelling, insightful, and terrifically amusing behind-the-scenes tales. Loggins draws listeners back to the musical eras they’ve loved, as well as addressing the challenges and obstacles of his life and work.

During the 1970s and '80s the music business was dominated by a few major labels and artists such as Michael Jackson, Bruce Springsteen, the Rolling Stones, Barbra Streisand and James Taylor. They were all under contract to CBS Records, making it the most successful label of the era. And, as the company's president, Walter Yetnikoff was the ruling monarch. He was also the most flamboyant, volatile, and controversial personality to emerge from an industry and era defined by sex, drugs, and debauchery.

The untold story of the iconic Jenni Rivera through the perspective of her former managers, Pete Salgado and Gabriel Vazquez and it will be the basis for a TV series that will air on Univision. This book will take us into the boiler room and offer a behind-the-scenes look into the strategies and moments that lead to national headlines.

In her current reign at Power 105.1 and for nearly two decades at New York's Hot 97, Angie Martinez has had one of the highest rated radio shows in the country. After working her way up as an intern, she burst on the scene as a young female jock whose on-air "Battle of the Beats" segment broke records and became a platform for emerging artists like a young Jay Z. Angie quickly became known for intimate, high-profile interviews, mediating feuds between artists, and taking on the most controversial issues in hip-hop.

In Face the Music, Paul Stanley - the co-founder and famous "Starchild" frontman of KISS - reveals for the first time the incredible highs and equally incredible lows in his life both inside and outside the band. Face the Music is the shocking, funny, smart, inspirational story of one of rock’s most enduring icons and the group he helped create, define, and immortalize. Stanley mixes compelling personal revelations and gripping, gritty war stories that will surprise even the most steadfast member of the KISS Army.

Here is the story of Jerry Weintraub: the self-made, Brooklyn-born, Bronx-raised impresario, Hollywood producer, legendary deal maker, and friend of politicians and stars. No matter where nature has placed him - the club rooms of Brooklyn, the Mafia dives of New York's Lower East Side, the wilds of Alaska, or the hills of Hollywood - he has found a way to put on a show and sell tickets at the door.

This concluding volume recounts the second half of Elvis' life in rich and previously unimagined detail, and confirms Guralnick's status as one of the great biographers of our time. Beginning with Presley's army service in Germany in 1958 and ending with his death in Memphis in 1977, Careless Love chronicles the unraveling of the dream that once shone so brightly, homing in on the complex playing-out of Elvis' relationship with his Machiavellian manager, Colonel Tom Parker.