
American Icon
Alan Mulally and the Fight to Save Ford Motor Company
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Narrated by:
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Pete Larkin
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By:
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Bryce G. Hoffman
About this listen
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family - America's last great industrial dynasty - could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally - the man who had already saved Boeing from the deathblow of 9/11 - to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial.
Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the best-selling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
©2012 Bryce G. Hoffman (P)2012 TantorListeners also enjoyed...
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Bezos must have read this book.
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By: Bernie Marcus, and others
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Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- By: Michael D'Antonio
- Narrated by: Jonathan Yen
- Length: 13 hrs and 34 mins
- Unabridged
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In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
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The Benchmark for Chartiable, Rich Men
- By Boyd Tschaggeny on 01-30-19
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Red Teaming
- How Your Business Can Conquer the Competition by Challenging Everything
- By: Bryce G. Hoffman
- Narrated by: Bryce G. Hoffman
- Length: 8 hrs and 3 mins
- Unabridged
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Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress test their strategies, flush out hidden threats and missed opportunities, and avoid being sandbagged by competitors.
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Helpful techniques for stress testing
- By Pintoo on 02-26-23
By: Bryce G. Hoffman
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The Motive
- Why So Many Leaders Abdicate Their Most Important Responsibilities
- By: Patrick M. Lencioni
- Narrated by: Jim Frangione
- Length: 2 hrs and 37 mins
- Unabridged
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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. Lencioni thrusts his listeners into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around.
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lacking depth
- By friholito on 12-02-20
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The New One Minute Manager
- By: Ken Blanchard, Spencer Johnson
- Narrated by: Dan Woren
- Length: 1 hr and 27 mins
- Unabridged
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For decades The One Minute Manager has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book's publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less - including resources, funding, and staff - have all revolutionized the world in which we live and work.
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Not bad, but not enough value
- By Chad on 09-30-19
By: Ken Blanchard, and others
What listeners say about American Icon
Highly rated for:
Reviews - Please select the tabs below to change the source of reviews.
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- long hair
- 04-13-18
Engrossing
Would you recommend this audiobook to a friend? If so, why?
Yes, its an engrossing read that is almost as much history as it is a business case study.
Which scene was your favorite?
When Allan M's family comes in the study after he gets off the phone from telling Bill Ford no and the family asks when they are going to Ford;-)
Was this a book you wanted to listen to all in one sitting?
Yes
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- John Haley III
- 11-25-16
Great Read!
What made the experience of listening to American Icon the most enjoyable?
This book was so good that I could wait to get back in my car each morning to continue listening to the book!
What does Pete Larkin bring to the story that you wouldn’t experience if you just read the book?
Pete's voice was very calming and he created a very natural listening experience
Was this a book you wanted to listen to all in one sitting?
at 14 hours I would say no
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- J Bo
- 12-06-15
Great Book on Business & Personnel Management
Well researched book. Great recreations of history, not so much about the cars in the latter years it's more about the men and women (mostly men) who make the decisions to make cars. Sometimes the drama sounds like a soap opera, but if you work in corporate America or for a large organization, you'll recognize some of these themes as being universal. Throw in the Ford family, the Union, and the media as outside influences and you have a great story.
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- CR
- 12-29-15
Interesting and enlightening story
Makes me want to go buy a Ford! This is a great American turnaround story. I was unfamiliar with the details of Ford's unique challenges although I know the Japanese imports were crushing them for a while and I know the market crash put a hurting on everyone. It was interesting to learn how all the auto makers and parts suppliers are all tied together and failure of one US auto maker could cause the demise of another so they kind of had to help each other to some extent to survive. It also seemed very unfair how the US government treated Ford versus the others, BUT I know we are only hearing one side of that story. In any case, Alan Mulally and Ford seem to have earned their victory and I'm glad they survived. I do recommend this book.
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- David
- 01-05-15
Eye opening exprience
Exceeded my expectation. Opened Ford up for better understanding what the auto maker had to manage and survive the market conditions.
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- Amazon Customer
- 12-07-20
The Struggle Was Real
The Struggle Was Real, but Ford overcame the challenge through teamwork, perseverance, and transparency. Alan Mulally had a challenge to overcome the old culture at Ford, but he helped change the world.
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- Jeannie Parker
- 07-22-20
A slow start but more than worth it!
The beginning groundwork for this book is necessary but could take a little patience to get past, once you do, you’ll be so glad you held on for this amazing book. Enjoyed learning about the history of such an prominent company but this was also a great book about leadership and make hard decisions.
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- Melissa Edmister
- 03-07-18
I thoroughly enjoyed reading this book.
The principles are applicable in so many business arenas. I work in health care and feel inspired to look at ways to apply concepts to my own work place. Definitely worth the read!
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- s
- 01-19-23
Great Story and Storytelling… Bit Long
Great story and storytelling, however i think it could be just a tiny bit shorter. I liked the VO work. Was an excellent telling of the inner workings of Ford
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- benjamin
- 12-31-22
Really enjoyed
Fun and inspiring. Ironically, sounds a lot like EOS (Entrepreneurial Operating System) from the book “Traction” by Gino Wickman. I also was struck by how important a positive mindset is in leadership.
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