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Blogging, they say, is very easy. But still, only a few people know exactly how to create a successful blog that generates tons of organic traffic with highly engaging content that goes beyond the basics, into the fundamentals. So whether you want to start a blog as a hobby or to promote your business, but aren't sure how, this book is just what you need to start on a good note. It contains everything you need to know about creating and growing a successful blog with a strong foundation.

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People start blogging for all kinds of reasons. Whether it is to pursue a passion, provide advice, or establish their expertise for professional purposes, sooner or later most bloggers begin to wonder how to monetize their content and efforts. A blog can become a source of continuous income for a writer or author and provide more revenue than book sales. And if you plan to blog a book, it’s a good idea to consider your blog-related money-making options from the get-go.

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Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something. A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.