Analysis: A Macat Analysis of Blue Ocean Strategy Audiobook By Andreas Mebert, Stephanie Lowe cover art

Analysis: A Macat Analysis of Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

 Preview
Get this deal Try for $0.00
Offer ends April 30, 2025 at 11:59PM PT.
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Analysis: A Macat Analysis of Blue Ocean Strategy

By: Andreas Mebert, Stephanie Lowe
Narrated by: Macat.com
Get this deal Try for $0.00

$14.95/mo. after 3 months. Offer ends April 30, 2025 11:59PM PT. Cancel anytime.

$14.95/month after 30 days. Cancel anytime.

Buy for $6.95

Buy for $6.95

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy.

According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.

Published in 2005, and with part of the research funded by some of the world's largest corporations, Kim and Mauborgne's book has been well received around the world. It has been translated into 43 languages and has sold over 3.5 million copies. Kim and Mauborgne are currently codirectors of the Blue Ocean Strategy Institute.

©2016 Macat Inc (P)2016 Macat Inc
adbl_web_global_use_to_activate_webcro768_stickypopup

What listeners say about Analysis: A Macat Analysis of Blue Ocean Strategy

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Erik A.

Read to Understand context of

Great! Read before you buy actual book.

This book will help you understand the context of the the actual book. Will help you understand the environment in which the book was written, history, give you an mini bio of the authors, critiques etc.

Read before you buy actual book

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!