Business Writing

Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....

The Law of Success in 16 Lessons was initially published in 1928 as a multi-volume correspondence course. It was allegedly based upon interviews with over 100 American millionaires, including self-made industrial giants such as: Henry Ford, J. P. Morgan, John D.

Learn the keys to energizing your writing, engaging readers, and breaking out with influence....

This up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need....

Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial....

One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands....

From top experts in the field, the definitive guide to grant-writing....

Unlock the power of words in just minutes a day with Mastering Micro Copy: 8 Essential Chapters to Think and Write like a Pro. Designed for busy marketers, entrepreneurs, and copywriters, this book delivers bite-sized lessons that you can hear, apply, and test in under ten minutes.

Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business....

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these....

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers....

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives.

Struggling to write copy that converts? Wish you had a blueprint instead of guesswork? The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying).

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results....

To get the job you want, you don’t just need a great resume—you need an outstanding resume. Dan Clay breaks down the exact method he’s carefully developed over a period of 10 years and provides a precise step-by-step set of instructions for crafting the perfect resume....

Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing....

The Law of Success in 16 Lessons was initially published in 1928 as a multi-volume correspondence course. According to Hill, the work was commissioned at the request of Andrew Carnegie, at the conclusion of a multi-day interview with Hill. It was allegedly based upon interviews with over 100 American millionaires, including self-made industrial giants such as: Henry Ford, J. P. Morgan, John D. Rockefeller, Alexander Graham Bell and Thomas Edison, over 500 of the most successful people of the planet across nearly 20 years.

Are you ready to become a published author and earn passive income from your knowledge, skills, or passion? In this practical, no-fluff audiobook, self-publishing expert Evelyn Grace Harper walks you through everything you need to know to successfully write, publish, and market your first eBook or audiobook—even if you’ve never written a book before.

¿Quieres escribir y publicar en Amazon sin saber cómo? En la era digital, el sueño de convertir tu idea en un libro se hace realidad más fácil que nunca. La inteligencia artificial no es un reemplazo para tu creatividad, sino una herramienta poderosa que te impulsa a alcanzar tus metas literarias. Google Gemini se posiciona como tu coautor estratégico, listo para transformar tu visión en una obra maestra publicada. En "Dominando Google Gemini: La Guía Definitiva para Escribir y Autopublicar Libros Exitosos en Amazon", el autor J.M. Silva, con su vasta experiencia en diversos ...

Struggling to write copy that converts? Wish you had a blueprint instead of guesswork? The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.

Define the Problem: A Step-by-Step Approach to Defining Transport Challenges is a practical guide for early-career transport professionals facing the complexities of modern transport challenges. The book, part of the Smart Transport Strategy Guides series, aims to equip professionals with the critical skill of problem definition in the context of planning infrastructure, developing policy, and advising decision-makers. It emphasizes that in a world of increasing complexity and rising expectations, accurately defining transport problems is crucial. Key takeaways from the book include: ...